onlinepromotion

Glance over at this Website Promotion article. Utilize this article to comprehend Online Marketing more profoundly and distinctly.

Website promotion is, quite simply, the process of getting the word out about your site. Like any kind of marketing or promotional effort, website promotion requires planning and strategy.

Where to Start

Before jumping headfirst into site promotion (and, perhaps, even before building your site), you ll want to think carefully about your target market and your site s purpose. Who do you want to visit your site? What do you want those visitors to do when they get there? With so much information out there, and so many means available for website promotion, it s tempting to dive in without testing the waters. Just as with more traditional forms of spreading the word, though, you want to figure out what you have to offer, and who will be most interested. Promotion should focus on bringing those visitors to your site who want or need whatever it is you have to offer.

The Tried and True

Once you have determined your target market and the how your site will serve that market, you ll want to start looking into various methods of website promotion. Given that you re working with an internet-based medium, you ll likely think first of internet-based forms of promotion. Don t overlook more traditional methods of announcing your site, though. Do you have a business card? Have your site s URL printed on it. Do the same with other paper promotional items you produce routinely. Do you send press releases to the media with news about your business? Certainly include the URL in these. Do you advertise in the newspaper, or on the radio or TV? Your URL should now be a part of the contact information included in those ads.

The “New Media”

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Of course, the Web opens up new possibilities for promoting your site, and you certainly want to take advantage of them. Here are seven possible ways to promote your site through the Internet:

1. Get listed
Where do you go on the Net when you want to find information? Probably Yahoo!, Google, AltaVista, or one of the many other search engines, directories or portals available on the Web. So it s likely that your target market does the same. Check into the processes for submitting your site s URL to search engines and directories many of these services will list your site for free. The grand-daddy of directories, Yahoo!, does charge just to look at a business site (currently for $299, with no guarantee of a listing), but keep in mind that about half of all web traffic comes from Yahoo! — you may decide that it s a smart investment in your website promotion efforts. Also keep in mind that there are smaller engines and directories tailored to specific topics and interests, and you may find that getting listed with one of these will give you a more prominent position in the engine/directory, and provide you with more targeted traffic. Also, don t overlook local and regional engines/directories. For more information, see my article on Search Engine Optimization (S.E.O.).

2. Get Linked
While most webmasters will first think of search engines and directories for their website promotion, more traffic (six to seven times as much) comes from links on other pages than from search engines. How do you get these links? Generally, you need to propose a link swap with another site. That is, you contact the webmaster of another site to which you d like to be linked, and offer to link to his/her site if s/he will do the same. Short-cuts, such as FFA pages, are generally not the most effective kinds of links because so many people submit to these sites, individual links may appear for only minutes or even seconds. Also keep in mind that people visit these sites to submit their own links, not to find information.

3. Create an email signature file
Most email programs allow you to create a signature file, or text that is automatically attached to each email you send. Including a signature file with your site s URL makes each email you send a promotional tool.

4. Participate in forums and listservs
There are literally thousands of web-based forums and email listservs out there that allow people with similar interests to communicate. Think of these as electronic mixers where you can network with others in your line of business or your target market. Keep in mind, though, that participants are expected to keep their discussion to the topic of the forum/listserv, and that naked promotion and advertising may be grounds for your expulsion from the group. Most, however, do allow signature files, so use these to promote while you enjoy the conversation and debate with others.

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5. Start an ezine
An ezine is simply a web or email-based magazine or newsletter. Ezines can help you stay in touch with existing customers and attract new ones. Many ezines are nothing more than promotional tools, though, so make sure yours actually provides information that your customers want and need. If you don t have the time or skills to create and manage your own ezine, hire someone to do it for you.

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6. Write for other ezines
Even if you don t want to tackle the challenge of producing your own ezine, many other web and email-based publications accept article submissions. An article in a well-regarded ezine can quickly position you as a name in your field or business. Keep in mind that most ezines don t pay rather, they publish a signature file with your article. Of course, your signature file in a widely-circulated zine can do wonders for your website promotion. If you don t think you have the necessary writing skills, hire a writer who will ghostwrite an article for you.

7. Send press releases to news sites
Just as with more traditional forms of media, web-based news sites rely on press releases for much of their content. A well-written press release can bring you tons of free promotion. If you chose this tactic, make sure that you create a newsworthy release, as thinly-disguised advertising is likely to end up in the recipient s recycle bin. Also make sure you use standard format and writing style, and send your release only to sites that would be interested in the kind of news you re submitting.

These tactics are only the tip of the iceberg, of course. With a little creativity, and a knowledge of web etiquette, website promotion can become a challenge rather than a chore.

About the Author

Jeff McIntire-Strasburg, Ph.D., is an English professor and freelance business writer. You may contact Jeff at mcintirj@lincolnu.edu

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Website Promotion

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Online newsletters/ezines number in the hundreds of thousands, and
the total is ever increasing.

How can, and will, you compete?

If you want your offering to stand out, plug it into the 5 “P’s” formula …

Purpose - Are you giving your target market what they want?
Make sure that you provide fresh content, updates on newly released,
related resources, etc., geared to the specific needs and interests of
your subscribers.

How do you find out what they are? Ask them (polls, respond
requests)!
You may also want to look at your industry’s “heavy hitters”.
Subscribe to, and study, their offerings.
Applying the techniques that work for them can help you, as well.

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Personality - You simply must develop your own style if you’re going
to
succeed.

This is of extreme importance.

Lose the hype, and interact with your subscribers as if you were
talking to each one honestly, personally.
This will help build a bond of trust, and aids self branding.

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Personalize - I’ll say it again, as it’s worth repeating …
Interact with your subscribers as if you were talking to each one,
personally! Use name tags, if this is an available option,
whenever possible (I prefer “first name” only. Having first AND last
looks too automated). If it isn’t, you may want to change your delivery
method to a service that allows them.

Participation - Build interest by featuring member responses.
Testimonials, question and answer feedback, etc.
Showing peer involvement will help fuel interest, spur interaction.

Punctuality - Try to maintain a regular delivery schedule.
Not only will this reflect your dedication to professionalism, and
organization, it gives your readers something planned to look forward
to.
Helpful Hint - Run an article, or free course, *series*, whenever
possible. This will give your members even more of a reason to read
the next, and subsequent, issues.

Well, there you have it.

Match your newsletter up to the 5 “P’s criteria, and I’m sure your
subscribers, and you, will benefit from the results.

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To make your newsletter everything it can be, from content to building
a bigger subscriber base, I recommend Paul Myers’ Amazing List
Machine
< http//im4newbies.com/alm.htm >

Good luck in your ventures.
Mike Merz
Internet Marketing For Newbies

About the Author

Mike Merz is a well-known Internet marketing consultant,
specializing in Online Marketing newbie start ups, and owner
of the Top5News Group, featuring Internet Marketing For Newbies
< http//im4newbies.com >

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16 Golden Rules Of Master Copywriting

 by: Christos Varsamis

You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor-planned copy. You shouldn t be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns.

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However, how can you write a good sales copy and killer ads that get the attention of people? There are no magic recipes for that, but you can follow some fundamental rules, which can lead to you to success if you adopt them properly.

1) Have a good product. Be honest and mean what you say or what you offer. Avoid the exaggerations and hyped claims. You stake your reputation and your business offline or online it doesn t make any difference.

2) Have a plan on your trial and error period. Don t expect to write your first copy and be a golden one. You will alter it many times, test it, retest it, try a new one and so on. Set a schedule for that. Do not fool around.

3) AIDA. It s the proven and the bedrock of the copy process. Always follow it. AIDA

A= Attention. You must grab it instantly or you don t have a chance.

I= Interest. You grab and keep their interest. If they get bored, they will leave.

D= Desire. Interest must be transformed into desire for what you offer.

A= Action. You must convince them to act now. Not tomorrow, next week e.t.c. They will forget it a few hours later.

4) Always work on your prospect’s emotion. Most people buy something emotionally and then justify it rationally.

5) Headline is the Key. If it doesn t grab their attention then they ve gone away. Your headline must be a killer one.

6) Promote your best and strong benefit at first, not last. That s how you are going to create interest and then desire.

7) Tell stories. That s an excellent way to rekindle their emotion or even their passion. Stories always inspire.

8) Answer all the objections and questions you think your prospects would have. In that way, you will gain their trust.

9) Use bullet points for each of your benefits and bold, italics fonts for your text. Use the underline feature but not so often.

10) Give time limit. This is an excellent tool for calling your prospects to act now!

11) Offer testimonials. It is the mother of gaining-trust tools. Especially, if it is from someone important in your field.

12) Make them easy to buy. Don t let them get lost in your web site. Make it as easy as possible.

13) Avoid graphics. They won t help you. People are looking for information not images.

14) Give guarantees. Research has proved that when you have a long guarantee, your client will feel safer and that leads to fewer refunds too!

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15) Never assume that your prospects know what you want to say. Always be specific and clear about your product or service.

16) Have your copy or ad checked by your friends, colleagues e.t.c. It s better to have other views, after all, it s a part of the testing process.

Here are some great headlines and emotional triggers.

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• A Little Mistake That Cost A $3,477 A Year
• Do You Make These Mistakes In ..?
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• 161 New Ways To
• How To Plan
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• How To Write A

Attract The Opposite Sex

Be Independent

Be Successful

Avoid Embarrassment

Be Strong

Be Healthy

Satisfy Curiosity

Make Money

Gain Knowledge

Save Time

Avoid Effort

Get A Better Job

Be Your Own Boss

Add Fun To Life

Work Less

Relax.

About The Author Christos Varsamis is an internet marketing consultant and the creator and publisher of http://www.settinglifegoals.com info@settinglifegoals.com

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Today’s Website Promotion trade players face the daunting aim of maximizing human resources and capability and it is possibly the biggest challenge facing them. Corporate competence could only be maintained if there is a regular inventory of quality talent. The guidance of hiring executives is sought because of this by Web Marketing business managers.

The domain of Web Marketing and Website Promotion trade thus comes in touch with hopefuls to whom they would not have accessed without this. It not uncommon for efficacious Website Promotion hiring agents to refer highly qualified individuals. The motive for this is that they are more competent in associating Web Marketing probabilities at the individualized level. Prior experiences have demonstrated that a search for the right Web Marketing candidate is a full-time attempt. The special Web Marketing talents that you are hunting for in your staff are typically not taught by any business other than Website Promotion.

Cost competence and time management are elementary challenges of every business enterprise today. Time use can be maximized, expenses need to be controlled and costs might be minimized, by making use of the services of special Website Promotion hiring executives. Let a recruiting authority do all the preliminary legwork of Website Promotion and Web Marketing market research, advertising, initial screening, validating references and scheduling conferences for you. A stretched exploration for the efficient candidate, leaving the position vacant or inadequately staffed, may have a very demoralizing impression on you.

A recruiting authority on the other hand could fill up a Web Marketing vacancy in very less time. You may actually get rid of hard-nosed and unprofitable involvement with unqualified aspirants. Most of the Web Marketing businesses are not competent to recruit the perfect people with ease. They subsequently shell out excessive amounts of time and energy on hiring and professional tutoring activities rather than growing their Website Promotion talents.

Website Promotion hiring executives are a viable talent to the industry community in reaching equal opportunity commitments. Therefore the excellence of the hiring representatives also gets known to the client Website Promotion association. Nevertheless, finding the terrific folks on a continuous basis is not a concern of luck.

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There are many sources of beneficial idea. You just should be a terrific scrutinizer to figure it out at the right time and at the right place. You can imagine of a great plan for propagandizing while watching your favorite business show. You moreover need lots of luck to have ideal prospects. They happen to you very rarely. But yet the starter is repeatedly counted. So, you must have observed that it is not simple to be the first. One has to put additional endeavor and must work in detail to have the desired target.

Choose which kind of consequences you particularly want from . Afterwards take second point of view as well. May be you can have efficient output then. Yes, if a selected type is in your mind, then its appreciation is in your hands. Each has selected fixed requirements. We also have few other fundamental points related to this. So, you can in addition search for them.

An amazing punch line and symbol can be very advantageous for your marketing. Thus, work seriously on them. On internet your captivating symbol or rhythmic punch line sometimes reminds your customers regarding your trade. You would enjoy a lucrative industry, if you provide free gifts. You just need to include your advertisement with the services. For advantageous advertizing, book promotional area in e-books and agreement web sites regarding . You ought to spend less for electronic notifications than ads in print media.

Adjust your to aggrandize the sales condition. It will also appreciate the number of your clients or customers. While presenting change you may have to make plenty of alterations in . Examine the range of your . The variation in costs influences its price tag. Use your attributes to substantiate all of your positives. Benefits and aspects have equal significance in industry. To earn victory, learn the art of selling.

Train yourself and your staff to be thoughtful to all your clients, whatsoever be the circumstances. You respond their concerns; they could raise your turnover. This is called Give and Take plan. Initial conviction is the final perception. Therefore, your web page must be able to impress your shoppers in their initial visit to your website. Never ever put the banner advertisement on the top of the first page of your website. It may irritate the purchaser. Finally, I want to say one thing else. Have belief in yourself. You can attain victory. Some consumers keep on awaiting for the ideal time to begin their work, which is not correct.

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Webs 4 Christ has been providing Church web hosting, Church web design and Church Internet Marketing Campaigns to Churches for over 4 years. During that time we have discovered some sure fire techniques for not only getting your Church excellent placement in search engine results pages for people who are actually ‘church shopping’ on the Internet, (SERPs), but in helping you reach the unchurched in your community. Those people who are not searching for a Church at the moment, but who are looking for some other information about your community.

First the question some of you will ask is “Why do I want to do that?” It’s simple really. Its a matter of building name recognition for your congregation and, if you have designed your web site in such a way that you have exciting things to show a casual visitor, visiting your website may stir the first longings within someone who has either fallen away from the church or never been churched. (But that is a topic for another article *smile*)

Another reason is that by bringing in visitors for information related to your community, you are also laying the foundation for a link program that will help your church gain ranking with search engines. Why? Because if you provide useful information to the community, others will link to you for that.

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So what can you do to help gain exposure? Stop right here! I will tell you it is a lot of work, but well worth it if you have the time and/or assistance from others in the church. Our latest marketing campaign is for a fairly small congregation of 165 average attendance in Palatine, Il, called St. Paul United Church of Christ. We designed their website and, in June, began to slowly build the site to attract casual visitors.

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The first thing we did was capitalize on the upcoming 4th of July celebration in Palatine. The church was participating in the parade, providing parking for attendees of the 4 day festival, and also having a church picnic and fireworks watching fellowship gathering. We will list the things we did here step by step and then tell you what the results were:

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1. First we did a search on major keyword phrases that we assumed people looking for information on the Palatine 4th of July Family Fest. We took a look at the sites that ranked high for Palatine IL combined 4th of July Parade, Fireworks, Home Town Fest and parking.
2. Then we created separate pages on our website for each of those items. Being sure to optimize the pages for search engines.
3. On our home page, we have a prominently placed “What’s Happening” area. In this area, we placed links to those pages. At this time, Google et al were only hitting the St. Paul website about once a week, so we had to move fast.
4. Within 2 weeks, St. Paul was ranked #1 in Google, Yahoo and MSN for search phrases “Palatine 4th of July”, “Palatine July 4 Parade”, “Palatine Home Town Fest”, “Palatine July 4th Fireworks” and “Palatine Fireworks Parking”! Even the sites sponsored by the city itself did NOT outrank us!

The result? In June, the St. Paul website had 724 visitors and 426 unique visitors. Only 1 person added that site to their ‘favorites’. Between July 1st and July 4th, the website had over 400 unique visitors, and 12 of them marked St. Paul as a “favorite”. Which means that they found the St. Paul website while looking for 4th of July activities, but actually took the time to look at other areas of the website, saw things they liked, and bookmarked us for future reference.

Another result? During July, one of the slowest months for church attendance, (particularly for visitors), St. Paul’s average attendance increased, AND it had an average of 5-8 visitors in attendance every Sunday. St. Paul doesn’t always formally collect information on how visitors found out about them, but in this case they know at least 2 people every Sunday found the Church through its website. During July and August St. Paul had 3 couples come to the church to make plans for upcoming weddings - each of those couples had found St. Paul by ending up on its website.

In conclusion, staying in touch with special events in your community and helping to promote them on your church website will not only add value to members of your congregation, but will also increase your church’s recognition in the community, its search engine standings, and maybe, just maybe, your church will have the opportunity to share God and His love to a newcomer.

If you are looking for assistance with helping to promote your Church’s website, please stop by Webs 4 Christ. We offer a variety of services and ALL of our services have affordable, reduced rates for Churches

About the Author

Toby Wolf has been involved in Church growth, visioning, and creating effective Church websites since 2000. Toby also is the founder of A Christian Web Hosting & Design Ministry, and AlphaOne Technology Web Hosting & Design.

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